The Secret of Making Money In Africa, Part 8

Mabi Conti

“Who you are is limited only by who you think you are”

FORGET ABOUT THE BIG TICKET ITEMS

Think about how the Chinese and Japanese invaded the American market place, they came in and are still coming in with very low priced products. Yes, they buy capital goods from America, however, these equipments produce low priced products that floods the American markets and make them millions more that the cost of the capital goods they purchase from America, causing a mass deficit.

That is the way you approach the African marketplace. Remember, that the income level is different and there are more poor people in the world than rich people. I will recommend you tailor your product to the masses and not just selected few. Once you get into the system and you know your way, then there will be plenty of room and time for the big-ticket items later.

Remember, the bigger the investments, the higher the risk, yes the bigger the profits or dividends too. Because the African market is so large, your company can reach their maximum efficiency level, i.e. make profit faster than any other marketplace. So it is okay to start small. African customers are very loyal. Their business, once gained, is usually lasting. Affiliations.

JOINT VENTUR PARTNERSHIP

Companies hesitant about tackling to African market should form partnerships with companies in Africa. Benefits could include technical resources, financial advantages and political considerations. A joint venture with an African companies is an inexpensive way to acquiring African marketplace skills and quickly securing buyer/supplier relationship.

SEEK HELP FROM EXPORT MANAGEMENT COMPANIES

If you need assistance to successfully export to Africa, please seek assistance of an export management company-you supply the products and they take care of the negotiating. Be sure that the company you choose have extensive African business ties. It makes good business sense to get your information directly from sources that understand exactly what is necessary to put together successful African business deals.

Note: I have 25 years experience I can share with you in your quest.

FEDERAL PROGRAMS FOR EXPORTING

With the current state of the financial crises at home, there are many federal programs geared towards supporting and encouraging exporting American products/services. Tap into them, they may offset your initial cost of exporting to Africa. There are other many programs you should research to aid your venture.

I look forward to hear about your success in the African Marketplace, just like Zig Zilar would say, “I Hope to See you at the top”

THE TIMING IS RIGHT AND DON’T GO TO THE AFRICAN MARKET ALONE

Thank you for reading my article, click: The Works for a FREE POSTER!!!!!!!

Mabi Conti, a seasoned lecturer that has appeared on television and radio discussing issues ranging from business to diversity. I about to publish a book on Race Relations, title: Africans In America, Hear Our Stories.

Since 1985, Mabi Conti has positioned himself as the bridge between the perceived and the realities of understanding people, race, culture and doing international business.

Mabi Conti is a marketing guru with a mind of a strategist, with a great affinity for reading and writing. Take advantage of my talents and let me watch you grow.